Holidu acquires the vacation rental portal Bestfewo.de and thereby strengthens its presence on the German market. With the integration, the Munich-based company expands its host customer base and consolidates the technical structures of both marketplaces. The acquisition of the portal is already the 13th transaction within the traveltech company’s acquisition and partnership strategy.
Brand stays, technology changes
Bestfewo.de launched in 2008 as a German vacation rental portal. The brand remains active on the market and operates independently. However, Holidu integrates the platform into its own software system. Hosts will henceforth manage their rentals via Holidu’s property management software. They gain access to direct online bookings, automated payment processing, centralized calendar management, and data-driven pricing recommendations. Local service teams provide personal support, and professional photo shoots increase the visibility of accommodations.
The offering also changes for travelers: Bestfewo.de remains as a booking platform. Through integration with the Holidu marketplace, the portfolio grows by several million accommodations. Holidu takes over payment processing and manages the entire booking process.
Johannes Siebers, CEO and co-founder of Holidu, says:
“Bestfewo has built a strong market position in the German vacation rental market over nearly 20 years and enjoys high trust among vacationers and landlords alike. With this acquisition, we strengthen our position as the leading European platform for vacation accommodations and gain access to an established customer base in our home market – on both the supply and demand side.”
Dirk Föste, CEO of Bestfewo, comments:
“We are deliberately placing Bestfewo.de in the hands of Holidu. Holidu’s software solution for hosts is currently the most powerful on the market and provides landlords with exactly the digital tool they need for a new level of professionalization and revenue growth.”
Growth strategy through acquisitions
Bestfewo GmbH remains an independent company and will focus on the technical and sales integration of vacation accommodations with travel agencies. No corporate merger will take place.
With this transaction, Holidu continues its growth strategy. Previously, the company acquired ferienwohnungen.de and gites.fr in France. Holidu positions itself as an active consolidator in the fragmented European market.
Siebers explains:
“We have developed a technology that significantly accelerates integrations. Thanks to AI-driven processes, we now merge even complex platforms technically within a few weeks. That makes us extremely fast and scalable.”
According to its own information, Holidu currently manages nearly 60,000 vacation homes and apartments via its own software solution. The revenue share generated by this is said to now account for more than 70 percent of total revenue.
