Rebike Mobility takes over large quantities of used e-bikes from leasing providers and distributes them after its own refurbishment process using a multichannel strategy via Rebike.com, its own stores, and digital marketplaces domestically and internationally. Following a successful financing round in 2022 of 24 million euros, the Munich startup can now raise fresh capital again: In the round of 13 million euros, – alongside existing investors Circularity Capital, Tengelmann Ventures, Parkshore, and Vorwerk Ventures – Decathlon Pulse joins as a new investor and strategic partner. Decathlon Pulse acquires a minority stake in Rebike. The Munich startup, however, continues to be led independently by company founders Thomas Bernik and Sven Erger.
Reach, international structure & expertise for Rebike Mobility
The partnership is intended to strengthen the strategic efforts of both companies, accelerate the growth of sustainable business models, and position themselves as pioneers of the circular economy in the growing e-bike market. The Munich startup benefits from the global reach, international structure, and expertise in omni-channel sales of new partner Decathlon Pulse. Thomas Bernik, Rebike CEO and co-founder, is delighted about the future cooperation:
“The partnership not only strengthens our market presence in Europe, but also underscores an important message to the bicycle industry: circular business models are here to stay and are becoming a catalyst for innovation. Refurbished e-bikes are therefore establishing themselves as a standard offering – because they are a smart choice, like new, but cheaper and good for the environment. We look forward to taking the next step in our ambitious growth together with Decathlon Pulse – benefiting from the global expertise and international perspective of our new partner. We will use this to accelerate our activities in new markets.”
Circular economy in cycling
Franck Vigo, Decathlon Pulse CEO, emphasizes:
“We are delighted to continue Decathlon Pulse’s growth trajectory with such a renowned partner as Rebike. The investment not only fits perfectly with our sustainability-focused strategy, but also positions us at the forefront of the circular economy in cycling. Together, we are not only tapping into the growing used bike market – we are reshaping it and proving that sustainability and growth can go hand in hand.”
And Andrew Shannon, partner at Circularity Capital, adds:
“We are pleased to welcome Decathlon Pulse as another investor in Rebike. Our joint investment underscores Rebike’s impressive growth and Rebike’s position as a premium expert in the refurbishment and sale of refurbished e-bikes across Europe.”
Rebike Mobility has extensive expertise across the entire value chain: from picking up e-bikes from partners such as bicycle leasing companies to reselling e-bikes on Rebike.com and other online and offline channels. The Munich startup aims to offer customers across Europe a professional, reliable, and affordable alternative to buying a new e-bike and, through its circular business model, to make an active contribution to mobility transition and climate protection.
