Venta AI (formerly Order Link) has completed a funding round of €1.7 million (around two million dollars). The pre-seed round was led by venture capital firm Gradient. Other investors include US accelerator Y Combinator, Orange Collective and Gaingels, as well as business angels Gleb Tritus, Julian Borg, Göran Göring and Freddy Martin.
The startup develops AI sales employees specifically tailored to the German market. The goal is to automate B2B sales in Europe while complying with data protection and competition laws.
Venta AI: legally compliant cold outreach for German companies
With the fresh capital, the team led by founders Lucas Spreiter and Stefan Reuther plans to expand the capabilities of their digital sales employees and hire additional specialists. Already, Venta AI enables German companies to conduct data protection-compliant cold outreach for the first time.
The platform combines high-quality data, AI models and various marketing channels such as direct mail to reach target customers quickly and in a personalized way. Companies like UnternehmerTUM and the Arno Group already use the product, for example in trade show preparation or to identify new target markets.
“You wouldn’t hire English-speaking sales employees to sell to German customers – and the same principle applies to AI. During our time at Y Combinator in the US, we saw how quickly the sales automation market was developing. But the existing tools weren’t designed for the German language and weren’t compliant with local laws. That’s why we decided to develop an AI sales employee specifically tailored to the German language and focused on compliance with regulations here. We’re very pleased about the support of renowned investors who share our vision of localized AI employees”,
explains Lucas Spreiter, CEO of Venta AI.
Focus on European requirements and growing demand
Venta AI’s product is hosted entirely in Europe and uses only GDPR-compliant data. This allows it to meet the requirements of European ePrivacy regulations – a crucial factor for many companies.
“Venta AI addresses one of the most overlooked gaps in AI adoption: regional specificity. The team is building a localized sales platform that doesn’t just translate workflows, but also adapts to regional buyer behavior, data standards and compliance frameworks. This type of contextual intelligence will separate the wheat from the chaff in the next wave of sales automation. We’re excited to support Lucas, Stefan and the Venta AI team in building AI employees that actually work for Europe”,
says Eylul Kayin, partner at Gradient.
In the future, Venta AI’s AI employees will not only automate customer outreach, but also process incoming inquiries, follow up on contacts and analyze CRM systems. The startup is planning to hire new employees in development, sales and customer success for this purpose.
