Munich Startup: What does your startup do? What problem do you solve?
Yannik Süß, founder of Webmetic: Webmetic identifies the companies behind anonymous website visitors – completely cookie-free and GDPR-compliant. The problem: 98 percent of B2B website visitors remain anonymous and disappear without making contact. That’s wasted potential, because these companies have already shown interest. We recognize these visitors and enrich them with comprehensive company data: industry, size, digital presence, and contact options.
In addition, we offer Smart Pages, which adapt websites in real-time to the visiting company – personalized headlines, relevant references, and industry-specific content across the entire website. This transforms a static website into a dynamic sales tool.
Our over 200 registered users benefit from our technology to follow up strategically and increase their conversion rates. The solution makes modern B2B marketing strategies accessible to mid-sized companies as well.
“Our unique selling point is the Smart Pages”
Munich Startup: But that already exists!?
Yannik Süß: Yes, visitor identification exists – but not like this! Many providers still use cookies, which is problematic from a data protection perspective and increasingly ineffective due to browser blocking. We work completely cookie-free with a proprietary process that an external legal opinion has confirmed to be 100 percent GDPR-compliant.
The decisive difference lies in our phenomenal dataset with over 55 data fields per company – from NACE codes to digital presence to detailed company descriptions.
Our unique selling point is Smart Pages: the website adapts in real-time to the visitor. This technology enables a completely new dimension of personalization. We were developed specifically for the post-cookie era and offer the future-proof alternative that combines data protection and marketing efficiency.
Munich Startup: What’s your founding story?
Yannik Süß: As an external IT analytics manager at Messe München, I was responsible for digital analysis of all events – from IAA Mobility to Bauma. One department asked me to analyze competitor solutions for visitor identification. During my research, I discovered: the existing systems were, in my view, legacy technology – either not GDPR-compliant or with insufficient data. Naively, I thought: “I can do this better!”
Many sleepless nights followed until the first prototype was ready. Gradually, the topic was rolled out further at Messe München and many departments benefited directly from the datasets. After that, I was also able to get Condor excited about the idea, which led to further momentum after a successful pitch. Today, after founding in January 2025, we have over 200 registered users actively using Webmetic. What started as an internal solution is now a standalone product that creates real added value.
How can you be GDPR-compliant without cookies?
Munich Startup: What were your biggest challenges so far?
Yannik Süß: The technical challenge was enormous: developing precise identification without cookies while being legally secure. Our system now processes up to 4,000 data points per second – building and maintaining this infrastructure was a massive challenge.
The second hurdle: building trust. “GDPR-compliant without cookies” sounds too good to be true for many. We had to prove that our technology works and is legally sound. The external data protection opinion was essential, but also laborious to obtain. The 14-day free trial today helps tremendously – customers immediately see the identified companies and are convinced. The biggest challenge remains balancing rapid growth with quality assurance in data processing.
Munich Startup: Where do you want to stand in one year, where in five years?
Yannik Süß: In one year, we want to be firmly established in the market and help many B2B companies personalize their websites. It would be great to have built a well-coordinated team and for the name Webmetic to be known in the B2B marketing scene. We want to be the go-to solution for cookie-free visitor identification in the DACH region.
In five years, we see ourselves as a solid, profitable company in the B2B market – the standard for data-compliant B2B website personalization. Our goal is for Smart Pages to become as commonplace as other products in the analytics field. We want to grow organically, continuously improve our technology, and always provide our customers with real added value. The vision: every B2B website uses intelligent personalization, and Webmetic makes that possible.
Munich Startup: How have you experienced Munich as a startup location so far?
Yannik Süß: Munich has so much to offer! At Xpreneurs by UnternehmerTUM, we were among the last candidates – a great opportunity for visibility and feedback. The Werk1 community made us a great office space offer that we couldn’t accept yet, as our team is still scattered across Germany.
The numerous events by Baystartup offer perfect networking opportunities, and we had competent contacts who could answer all our questions. A highlight was the invitation from the City of Munich to join a delegation trip to Vivatech in Paris – an incredible opportunity for international contacts. HypoVereinsbank also believed in our idea early on and supported us well. Munich offers a fantastic ecosystem for B2B startups – from proximity to large corporations to a vibrant startup scene.
Organic growth in focus
Munich Startup: Quick exit or long-term commitment?
Yannik Süß: We are completely bootstrapped and want to stay that way for now. With Webmetic, a dream is coming true: creating something meaningful and providing our customers with real added value. It’s not about a quick exit, but about building a sustainable company that solves real problems.
We believe in organic growth and want to maintain control over our vision. Of course, we don’t rule out investors for the future, but right now we’re focused on becoming profitable and further developing our technology. Long-term thinking pays off – we’re building something that has lasting impact and sustainably changes the B2B marketing market.
