Munich Startup
Air Up

Air Up

The world first Air Up gives pure water fruit flavor – through scent alone! By separating liquid and flavor, Air Up creates delicious taste without calories, without additives, and without any unnecessary frills. The drinking syst...

Founded2019
Business ModelB2C
IndustryBeverages
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About Air Up

The world first Air Up gives pure water fruit flavor – through scent alone! By separating liquid and flavor, Air Up creates delicious taste without calories, without additives, and without any unnecessary frills. The drinking system of Air Up takes advantage of a clever trick – retronasal olfaction through the mouth. Aromatic air is added to pure water through the scent pods of the drinking bottle while drinking, which is perceived as taste. Filled with tap water, Air Up is not only healthy but also sustainable. Those who use Air Up save not only PET bottles but also CO2. The scent pods (sufficient for at least 5 liters) weigh only a few grams and therefore consume less fuel and volume for transport.

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