GSG was founded in 2012 as Cupo Nation and initially focused on the voucher business. As Global Savings Group, the company entered the market in 2016 with the acquisitions of iGraal and Shoop into the cashback area. Through the Merger with Pepper The world's largest shopping community joined forces with Europe's leading shopping recommendation and rewards company. The new Atolls brand is intended to reflect the development of the past few years.
Today, the company operates a variety of shopping destinations, including voucher and cashback platforms such as Coupons.com, iGraal, and Shoop, as well as well-known shopping communities, including hotukdeals, mydealz, and Dealabs. These platforms are designed to support consumers throughout their entire shopping journey.
Why atolls?
"Atolls stands for more than just savings and deals—we focus on creating digital destinations perfectly positioned along a consumer's journey. Just as travelers once relied on ocean atolls as crucial stopovers, our platforms are there when consumers need them most, helping them get to the point of purchase from anywhere,"
explained Gerhard Trautmann, CEO of Atolls, and adds:
"Furthermore, like atolls in the ocean that appear scattered but are connected by underwater reefs, our technology, teams, and culture are interconnected. Each Atolls brand is a coveted digital destination in its own right, but by building them on a common foundation, we can move faster while continuing to pursue our mission of creating leading consumer shopping experiences."
A look into the future
The Rebranding marks the beginning of a new era for the company. The core mission remains unchanged, but CEO Trautmann sees many opportunities for further development.
"Atolls shopping destinations are already popular with hundreds of millions of people, but we still see tremendous growth potential. Behind the scenes, there are many exciting developments in our existing products, particularly in the area of personalization. These developments will enable us to offer even more engaging experiences to our users, which in turn will benefit the brands and retailers we work with."
In addition, there are several international markets in which Atolls is already present, but there is still room for further growth.
